Some projects go a little further than the brief. Home Listening Bar is one of them.

Based in Peterborough, Home brings together carefully selected craft beer, cocktails, a serious appreciation for music and the sort of atmosphere that makes you want to stay for another record. We helped bring the whole thing to life, creating a brand that stretches from the logo on the door to the records on the turntable, the artwork on the walls and the cassette you take home afterwards.

We started with the brand identity, creating a logo and visual language that could capture Home's personality without tying it to one particular style or era. Music is at the heart of the place, but we wanted the identity to work just as hard across the bar, merchandise, digital platforms and everything in between.

From there, we built a custom website and e-commerce shop, giving Home a digital home of its own. We also developed the copywriting across the brand's touchpoints, making sure the voice felt as distinctive and considered as the space itself.

A listening bar should feel different the moment you walk through the door. So we took the brand well beyond the screen and into the physical space, sourcing furniture, lighting, mirrors, soft furnishings and prints for the art wall.

We created custom lightboxes, window vinyl and an illuminated sign above the entrance, alongside bespoke artwork designed specifically for Home. That included a cassette sculpture displayed in a custom frame, a museum-style wall of framed old MP3 players, custom vinyl displays and even a toy design.

And because no surface should be safe from a good idea, we decoupaged the toilet stalls in old manga comics. Not your standard bathroom refurbishment, then.

Every detail was an opportunity to make the space feel more like Home, rather than just another bar with a nice logo.

A good identity deserves to get out of the house. We designed a range of Home apparel, including T-shirts, caps, bandanas and hoodies, giving regulars a way to take a little piece of the place with them.

We also designed custom record sleeves to showcase events, alongside the digital menu board and printed cocktail menus. From the first thing you see at the entrance to the menu in your hand, the brand stays connected without everything feeling overly polished or uniform.

Music isn't just background noise at Home. It's the point.

Through Home Invasion, our brewery collaboration series, we work with guest breweries to create something that goes beyond a tap takeover. Each brewery supplies 60 minutes of music chosen by its team. We then create a custom mix, design the artwork and press a limited run of cassette tapes to sell at the Home Invasion nights.

Each release gives the collaboration its own identity, bringing together the brewery's musical taste, the beer and Home's love of physical music formats. We also create bespoke record sleeves and event artwork to give each occasion its own look and feel.

It's a project that brings design, music, beer and community together in a way that feels completely natural to Home — and gives people something tangible to remember the night by.

The brand doesn't stop working when the doors open. We run Home's social media accounts, creating custom artwork for posts and keeping the visual identity consistent across its digital presence.

Combined with the website and online shop, the social channels give Home a way to share new releases, promote events, introduce collaborations and keep its community connected between visits.

From the big brand decisions to the small details of a social post, it's all part of making Home feel like one joined-up experience.

A brand that lives everywhere it should — online, on the walls, on the clothes, in the music and in the hands of the people who visit.

Home is a great example of what happens when branding is treated as more than a logo. By bringing together identity, digital, copywriting, interiors, merchandise, music and ongoing creative support, we've helped create a place with a personality all of its own.

And we're not finished yet. There's always another record to put on.