Here comes the Son

Sondance Festival started with a simple idea: one stage, one night and one legendary birthday. We were brought in to create the complete visual identity for this one-off festival, from the logo and branding through to the website, artwork, signage and merchandise.

With everything designed from scratch, we created a visual identity that could work across the festival site, digital communications and all the physical stuff that makes an event feel like an event. From the signs pointing people in the right direction to the merch they took home afterwards, we made sure Sondance looked the part from first announcement to last dance.