Sober is an artist peddling his wears via sell-out.co.uk. His art focuses on everything hip hop, from reimagined sleeves, to custom apparel to collector cards of movies forgotten. He needed Visual Etiquette to build a store to appease his Instagram following.

The site needed to feel clean, with the main focus being on the artwork (as that is what the customer is buying into). Once the initial design was there we integrated Woocommerce as it’s the most customisable ecommerce platform.