Covid-19 city centre campaign
PeterboroughCity Council
- Brand Strategy
- Marketing Communications
- Illustration
- Copywriting
Social Distancing
In June 2020, we were invited by Peterborough council to design an identity for health and safety in the city centre, post Covid-19.
The challenge presented was very clear. The city needed a visual system and identity that could organise and communicate with the public, and could at the same time make sure they are adhering to social distancing rules.
Patterns
The use of the geometric patterns help direct people towards the important messaging.
Typography
We went with a bold choice of font to grab people’s attention, Gopher. The departure from standard sans serif really helped with it standing out around the town centre.
Let's make it happen
If you have a project or idea that needs some fresh thinking then let’s meet up.