High five

5app’s learning platform’s whole schtick is that it gets information to employees at the speed they need to get the job done. Unfortunately their old branding didn;t look like it was going anywhere quickly.

Tasked with bringing their branding in line with their abilities, we kept the new identity as clean and simple as possible, focusing on only what was needed, just like their learning platform. A lot of their competitors are bold, with  blues, reds, greens, purples… tech, corporate… so, an industry-shrugging mustard on a flat black was chosen for stand-out. As a juxtaposition to the subtlety and clinical feel,  then loose line drawings added some empathy and a human touch… it also eliminated the use of (awful) stock photography, another point of difference to their competitors.